|Farmers Salutes School Spirit at Farmers Insurance Open|
|Wednesday, 26 January 2011 16:48|
Fans and players encouraged to wear their school colors for Saturday’s third round
LA JOLLA, CA – (January 29, 2011) In a nod to its own University of Farmers, Farmers Insurance is rewarding school spirit during the third round of the Farmers Insurance Open on Saturday, January 29.
Farmers encourages all fans and TOUR players to wear their own university colors in support of Farmers new “University of Farmers” advertising campaign. For “extra credit” Farmers will award $30,000 total to the college golf programs of the three players posting the best third-round 18-hole scores. The player with the low third-round score will receive $15,000 for his alma mater’s golf team, second will receive $10,000 and third will receive $5,000.
If a player finishes in the top three who did not attend college, a donation in that players name will go to the Golf Coaches Association of America ("GCAA") to help cultivate future golf stars.
“Farmers new ad campaign highlights the world-class education we give our agents,” said Kevin Kelso, Farmers chief marketing officer and Case Western graduate. “This University of Farmers day celebrates the University of Farmers and all institutes of higher learning.”
“As TOUR players, we don't get an opportunity to demonstrate our school spirit each week,” said Ben Crane, defending champion of the Farmers Insurance Open and University of Oregon graduate. “The
“Playing university-level golf better developed the professional players’ sportsmanship and competitive drive,” said Bob Woudstra, Farmers chief executive officer and Ferris State University graduate. “The winners ‘purse’ will support the next generation of leaders, both on and off the golf course.”
“Fans can show their school pride by wearing their own university colors,” said Jeff Dailey, Farmers president and University of Wisconsin graduate. “It should be quite a sight to see the different school colors worn by the fans and the players.”
Farmers first launched its ad campaign featuring actor J.K. Simmons as Professor Nathanial Burke in September of 2010. The ads play off the real life education Farmers agents receive at the real University of Farmers.
About Farmers Insurance Group of Companies
Farmers Group, Inc. is a management and holding company, which along with its subsidiaries is wholly owned by the Zurich Financial Services Group. The Farmers Exchanges are managed, but not owned by Farmers Group, Inc. The Zurich Financial Services Group has been a long-time sponsor of the PGA TOUR's Zurich Classic of New Orleans. Just as Zurich stepped up by proving its commitment to New Orleans following Hurricane Katrina, Farmers Insurance proved its commitment to San Diego following a series of devastating wildfires in recent years.
About The Century Club of San Diego
About PGA TOUR
The PGA TOUR’s mission is to entertain and inspire its fans, deliver substantial value to its partners,
In 2011, the three Tours collectively have tournaments in 29 states and in 12 countries and territories outside of the United States. PGA TOUR tournaments are broadcast to nearly 600 million households in 225 countries and territories in 30 languages.
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